McLaren F1 team are partnering with Tezos to create and sell digital collectibles called ‘NFTs’ on the Tezos blockchain. The first NFTs will be made available on a purposefully designed blockchain that allows for a customized way for buyers to purchase them.
The partnership between McLaren Racing and their fans is celebrated in a new way with the McLaren Racing Collectible Programme. The McLaren Racing team will be McLaren Racing’s primary location to allow fans and Blockchain enthusiasts alike to engage with the brand, with the first drop featuring different digital components of the MCL35M 2021 Formula 1 race cars, originated from McLaren Racing Fans can collect one or multiple components as they are released in an experience which enables them to accumulate all 22 available components and assemble the full digital MCL35M race car.
Collectibles will be released in five stages, with the first four components already available since Sunday 24 October. The McLaren Racing Collectibles are operated on the energy-efficient blockchain of the team’s Official Technical Partner, Tezos, who are collaborating with McLaren to create the limited digital assets so that fans can connect directly with the brand.
The first person to complete a full MCL35M will win a trip to a McLaren Formula 1 VIP race weekend experience in 2022. McLaren is one of the most innovative car brands, so the first-ever NFT drop is bound to be epic. It features some of the most exciting, cutting-edge technology available in the world today and will revolutionize the way fans engage with McLaren.
Lindsey Eckhouse, Director, Licensing, e-commerce, and esports, McLaren Racing, said: “We are excited to launch the McLaren Racing Collective, which will help us engage our fans in an innovative new space. Collaborating with our partner Tezos, we are creating new ways to evolve our fan experience through a bespoke McLaren Racing digital collectible marketplace.”
The move follows a similar initiative taken by Alpha Tauri and Pierre Gasly when they launched a series of NFTs through their partner, Fantom (FTM). Some of the NFTs in that collection were redeemable for VIP weekend trips to selected races as well as meeting and greeting Pierre Gasly himself.