Luxury fashion accessories brand is taking its first step into the digital art scene by introducing two NFT initiatives. As the final layer of the collaboration with New York artist, Eric Haze, Jimmy Choo launched an official and unique NFT for auction alongside 8,888 Mystery Boxes for purchase on the Binance NFT marketplace.
The mystery boxes launched on October 20th on Binance NFT for 30 BUSD. Users who collect either the SSR or the SR from the Mystery Box will have the chance to receive a super rare, never-before-seen NFT design by Jimmy Choo. The launch of the NFT is the final element of an ambitious multi-layered collaboration born from the blend of three creative visionaries, three global capitals, and three distinct points of view. The collaboration fuses the unique creativity of the new.
There are 4 tiers of scarcity: There are 445 super-rare cards, 3,109 rare cards, and 5,333 neutral cards. There was also one ultra-rare gold card minted which only one person was fortunate enough to unlock. Buyers purchased mystery boxes without knowing which card they would get ahead of time. The launch was a huge success with all mystery boxes being purchased within a few hours despite a 20 box per person limit.
The Jimmy Choo NFT cards should be treasured and kept close to your heart for dear life because you never know when they will become incredibly valuable. The NFTs in this collection have high resale potential in the near future. Binance’s new marketplace is still in its early stages, and the volume of sales it has seen is still in the infancy phase, but it’s expected that in the coming months it will reach a level commesurate with the market dominance that Binance has achieved so far.